“Facebook Marketing can be simply defined as the practice of using Facebook as a platform to carry out the marketing activities.“

Facebook Marketing is part of Social Media Marketing but we treat it separately because we work in different areas on this platform.

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

• We do create and manage FB business’ profiles that are different than Facebook Personal Profiles.
• We do optimize FB Business‘ Pages, (profiles).
• We do Facebook Advertising usually Boosting FB pages’ posts. Usually promoting blog posts.
• Boosted posts are ads we create from posts on your Facebook Page.
• We do create FB reports after boosting a post, (analytics).
• We use FB to create brand awareness.

There are many strategies to approach marketing on Facebook, but we’ll stick to the one we love most: Facebook Marketing, the Inbound Way.

Be aware that Facebook marketing requires a consistent, long-term commitment. If you expect to have great results within a year; do not start. You will waste your time and money.